See the ad, keyword, and campaign behind every phone call.
Nexgen Call ties each inbound call, and the revenue it becomes, back to the exact source that drove it. Dynamic numbers, call recording, and ROI reporting in one place.
“metal roof repair”
From ad click to attributed revenue, automatically.
Nexgen Call watches the whole journey and stitches it together, so every conversation lands in the right column of your report.
Insert dynamic numbers
Our tracking script swaps the phone number on your site per visitor, so each session gets a unique number from your pool.
Capture the call & visit
When the call comes in we record the visit context against that number: source, GCLID, UTMs, keyword, and landing page.
Stitch & classify
The call is joined to the visit and classified in seconds as a real customer, a repeat caller, or spam.
Report the ROI
Revenue rolls up by source, campaign, and keyword, and every qualified call goes to your CRM or webhook as it happens.
A tracked number for every source, pooled and dynamic.
Give each campaign, channel, or landing page its own number, or let a shared pool assign numbers per visitor for keyword-level attribution.
- Dynamic Number Insertion swaps numbers on-page per session, no code beyond one snippet.
- Number pools that recycle automatically so a few numbers cover thousands of visits.
- Local & toll-free numbers bought from your own Twilio account and mapped to any source.
| Tracked number | Source | Status | Holds |
|---|---|---|---|
| +1 305-555-0142 | Google Ads | held | 1 |
| +1 305-555-0187 | Google Ads | held | 1 |
| +1 786-555-0110 | free | 0 | |
| +1 800-555-0198 | Organic | free | 0 |
| Source | Share of revenue | Calls | Revenue |
|---|---|---|---|
| Google Ads | 596 | $312k | |
| Organic | 341 | $103k | |
| 201 | $48k | ||
| Direct | 146 | $23k |
Sample data for illustration, not customer results.
Prove which campaigns actually make the phone ring.
Every call carries its full marketing context, down to the paid keyword. Tie calls to closed revenue and answer what a lead actually costs you, per channel.
- Keyword-, campaign-, and source-level attribution with GCLID & UTM capture.
- Log call outcomes and job value to turn calls into revenue and ROAS.
- Send every call to your CRM or any webhook. Google Ads offline conversions are next on the roadmap.
Know which calls were real opportunities.
Recording is on per source, spam and repeat callers are filtered out of your reports automatically, and your team tags what actually happened on the call.
- Recording per source, with the whisper that tells the rep where the call came from before they say hello.
- Spam and repeat-caller detection keeps junk out of your reports and out of your cost per lead.
- Tag calls, mark qualified leads, log the job value, and route the good ones to your team.
- Transcripts and keyword-based lead scoring are an add-on we switch on for your workspace. Ask for it and we will set it up with you.
Route every call the right way, every time.
Ring one rep, a round-robin, or several numbers at once, with agent whispers, business hours, and voicemail fallback, so no lead hits a dead end.
- Ring-one, round-robin, or multi-number routing with agent whispers.
- Business-hours & off-hours handling with voicemail fallback.
- Automatic SMS text-back on missed calls so hot leads don’t go cold.
Follow up by call and text, with the compliance rails built in.
Run outbound dialer and broadcast campaigns from your tracked numbers, with opt-outs and calling hours enforced by the platform rather than by memory.
- Power dialer and SMS broadcast from your tracked numbers, once your Twilio 10DLC registration is approved.
- Missed-call text-back fires automatically, and replies land in the message thread for that number.
- STOP opt-outs honored automatically, scoped to your account and re-checked before every dial.
- Calling hours held to 8am to 9pm in the recipient's own time zone, on top of the window you set.
Manage every client from one login.
Nexgen Call is multi-tenant to the core. Each client gets a workspace with fully isolated numbers, reports, users, and data. We set the workspaces up with you, then you switch between them, set roles, and report across the whole book of business.
Illustrative example, not actual customer data.
Plays nicely with your ad and CRM stack.
Send calls where your team already works, as leads and events.
Simple plans that scale with your call volume.
Every plan includes tracking numbers, recording, and source attribution. No per-seat games. Telephone numbers and minutes are billed to you by Twilio at Twilio's own rates.
For a single business getting call tracking off the ground.
Start free trial- 5 tracking numbers
- 500 minutes included (usage reported, not cut off)
- Call recording + whisper
- Source attribution reports
For teams running paid ads that need full ROI reporting.
Start free trial- 25 numbers + dynamic number insertion
- 2,500 minutes included (usage reported, not cut off)
- Transcripts + lead scoring (enabled by our team)
- Missed-call text-back + SMS inbox
- CRM conversions (webhooks + GoHighLevel)
- Google Ads offline conversions (coming soon)
Multi-client workspaces, roles, and onboarding we run with you.
Talk to sales- Multiple client workspaces (provisioned by our team)
- 100 numbers
- Team roles + per-source access
- API + webhooks
- Priority support
Every plan starts with a 14-day free trial and no card. Transcripts and lead scoring are switched on for your workspace by our team. Agency workspaces are provisioned with you, which is why that plan starts with a conversation rather than a checkout.
Questions, answered.
How does dynamic number insertion work?
What do I need before numbers go live?
Will it push calls into Google Ads as conversions?
Can an agency manage multiple clients?
Who is responsible for recording consent and SMS consent?
Stop guessing which ads make the phone ring.
Connect your Twilio account, drop in one script, and start attributing calls today.